After receiving outstanding response in the international market, Samsung introduced its coveted new models, the Galaxy S6 and Galaxy S6 Edge, to the mobile-savvy Pakistani market on April 15.
The new Samsung Galaxy S6 and S6 Edge were launched at a swanky ceremony managed by premium event managers of Pakistan, JBnJaws Productions, and organized by Samsung Pakistan. The event drew numerous A-list celebrities, social icons and leading entrepreneurs, who were given a firsthand experience of the product. Notable names at the event included Mekal Zulfiqar, Erum Khan, Shoaib Malik, Shahvar Ali Khan, Fahad Sheikh, Mehreen Syed, Sabeeka Imam and many more.
The ‘blue carpet’, as it was called, was hosted by the young and talented television anchor, Hifza Shah Jilani and the suave Faizanul Haque.
The launch evening was hosted by VJ/model/actor Wiqar Ali Khan and actress Ayesha Omer. The ceremony was attended and graced by brand ambassadors of Samsung, rockstars Fawad Khan, Josh the band and Farhad Humayun. Samsung Managing Director Mr Jay Lee and Country Head Mr Faridullah Jan also spoke at the special evening.
After achieving record popularity and sales in the international market, Samsung Galaxy S6 and S6 Edge are ready to conquer the Pakistani market. The extraordinary features of the new phones include 64-bit processor with the world’s first 14nm technology making it 20% faster and 35% more efficient. It runs on an OctaCore application processor — 2.1GHz quad, 1.5GHz Quad, an Android 5.0 Lollipop OS, with 3GB RAM + 32GB internal memory. The catchy 5.1-inch Quad HD 577ppi all combine to offer the highest pixel density ever.
With the ideal combination of glass and metal, the Galaxy S6 boasts of a damage-resistant Corning Gorilla glass-4 and a special metal that makes it 50% stronger than all other smartphones. It is enriched with a 16MP, OIS rear-camera and a 5MP front camera, offering 60% brighter and crystal-clear imaging with f1.9 lens and HDR.
The curved, dual-edged screen of the Galaxy S6 Edge provides quickest access to frequently used apps and alerts, all with the swipe of a finger, even when the screen is locked. Users can also receive notifications directly on the ‘Edge Screen’ while watching videos.
An innovative ‘networking zone’ was also established at the event where guests were given first-hand experience with Samsung mobile phones.
An interesting concept at the event was that the six unique features of the new Samsung phones were introduced to the audience by six different personalities: Security and enterprise by Samsung Product Manager Mr. Hassan, its design by fashion designer Maheen Kardar Ali, camera features by comedian/singer/actor Ahmed Ali Butt, display qualities by supermodel and actress Sabeeka Imam and battery by cricketer Shoaib Malik.
The event did not just witness the unveiling of the Samsung’s latest product, but some exciting entertainment too in the form of musical performances by Josh the band and Shafqat Amanat Ali Khan in the middle of whose performance renowned designer Rana Noman showcased his latest collection called Ganga Jamni, adorned by supermodels Mehreen Syed, Raechel Gill, Amna Babar, Cybil Chowdry, Nadia Malik among others.