Apple’s ex-CEO launches two new Android phones

Apple’s former CEO (1983-1993) — John Sculley — has launched a new smartphone brand called Obi Worldphone. His company has just announced two new mid-range Android phones, aimed for the emerging markets. Both the phones have been designed by a San Francisco bases studio, Ammunition, which was founded by Robert Brunner (Apple’s former industrial design director).

Apple's ex-CEO launches two new Android phones

Obi SF1 is Obi Worldphone’s flagship device with Dual-SIM and 4G capability. It has a 5″ Full HD display which is slightly elevated from the body.

Apple's ex-CEO launches two new Android phones

It also features a Snapdragon 615 Octa-core processor and 405 GPU. It would be available in two variants: 16GB internal storage with 2GB RAM or 32GB internal storage with 3GB RAM. You’ll find a 13MP camera on the back, while a 5MP camera is on the front of the device. A 3000 mAh battery with Quick Charge 1.0 is responsible for keeping the device running.

Second device which was launched is the Obi SJ1.5 which is a lower-end device. It also has a 5″ display but with a lower 720p resolution. It features a 1.3Ghz Quad-core MediaTek processor with 1GB RAM. It does not have any variants and only comes with 16GB storage and 1GB RAM. Good thing is, it also supports a microSD card of up to 32 gigs storage. Primary camera on this device is a 8MP shooter while a 5MP front shooter is present as well.

Apple's ex-CEO launches two new Android phones

Both of these devices — SF1 and SJ1.5 — run Obi Lifespeed, which is Obi Worldphone’s custom UI based on Android Lollipop. In my opinion, what differentiates these devices from other mid-range smartphones is their design. We’ll only be sure once we receive the review units but by just looking at the pictures, we expect both of these phones to have quite good build qualities.

Obi’s Android phones will go on sale — starting from October and onwards — in India, Indonesia, Kenya, Nigeria, Pakistan, Saudi Arabia, South Africa, Thailand, Tanzania, Turkey, the UAE and Vietnam.


I am Computer Engineering graduate who loves to play with and build cool hardware. I have recently joined Engismo as a contributing blogger and my platform of choice is Android for mobile devices.
  • Smokingaces

    No one has confirmed it yet or its arrival in Pakistan. I mean its expected launch here?